business insight

Brand Strategy, Mission

Translating goals into plans: Two steps forward, one step back

Guys, we got a little ahead of ourselves already in our self examination in our consulting practice, L.A.B. When we first took a look under the hood of the business at Lime Red, it was clear that we had solid goals and metrics for the year. But what wasnt clear was how do we go about aligning them so we know where to begin, what tasks are required, who owns them and, and how to execute. More importantly, how would we apply our social impact principles as an agile business?

Mission

Advice for business owners pursuing their passion from a bleeding heart veteran

I see a lot of Facebook posts, inspirational word-illustrations and other types of one-thought memes that encourage people to pursue their passion in business. This is for those of you who already have taken the jump and are starting to see the cracks and for those of thinking about starting. Its a noble pursuit and yes, it feels great when you take that first leap, but its going to take a whole lot more than passion to develop a thriving, profitable business that makes an impact. Its going to take confidence, difficult decisions, learning to deal with major failure, and a whole bunch of other stuff. What else?

Mission

The biggest obstacle to professional development

No surprise its time. The Meyer Foundation surveyed nearly 100 executive directors and found that more than three-quarters (76%) of them felt time was more of an obstacle to professional development and personal well-being than money (21%) or mindset (17%).

Mission

Year 1 A.N. (After Nonprofit)

Reflecting on my first year at LimeRed there are many things Ive learned that I think would be helpful for nonprofits to know or consider. In most cases you and your nonprofit are probably practicing these things already, and if you are you deserve a high-five!

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