Four must-have conditions for a successful branding project
More than research, more than project management, more than Adobe software, we’ve narrowed down four things that have to be in place for a successful
Category: Brand Strategy
Fewer revisions? That’s a “hell yes,” so we made RediSets.
Over nearly two decades of building brands at LimeRed, we’ve seen everything from getting it right on the first try to crashing and burning and
17 Reasons to be Brave
Being at the beginning of a movement, a new development phase, demonstrating a new process, or a new way of thinking is equal parts exhilarating
How Can Conscious Companies Use Design Thinking for Impact & Purpose?
With its focus on collaboration, co-creation, and empathy, design thinking and social enterprises are a natural fit. Design thinking is a popular problem-solving framework that
4 Insights for High-Performing Teams
*There’s a free downloadable worksheet at the end of this post to help you identify your top qualities! A few weeks ago I was preparing
The Times They Are A-Changing: Managing Fear
There’s a downloadable model at the end to help you be more intentional in your work. Do you feel something is changing? I do. It’s
4 Reasons to Consider Rethinking Your Brand
You’re thinking about whether or not you and your business or organization needs to invest in developing your brand. Here are four things you need
Business that Benefits: Two tips for creating more social impact in and with your work
A better way of doing business is being born. And those who have are already adopted or are seeking to adopt conscious approaches to business
3 Ways to Instill Greater Purpose in Your Business
Your business has a mission. But does it have a purpose? Your company’s mission defines the goal of operations—this is what makes your business successful.
Here’s How to Be the Change Leader We Need Today
I absolutely love speaking in a room full of people. It’s crazy, I know. That’s in everyone’s top three fears behind death and killer bees,
If you want to be a successful change-making entrepreneur, do this one thing
My good friend and I were sitting together last week to work on the community were going to build together. Our idea is to unite
What goes into a brand guide?
Ive seen all kinds of brand guides, from hilariously terrible to awe-inspiring. When done well, a brand guide helps to create consistency in internal and external communications and saves people tons of time asking and answering questions.
