Category: Brand Strategy

17 Reasons to be Brave

Being at the beginning of a movement, a new development phase, demonstrating a new process, or a new way of thinking is equal parts exhilarating

What goes into a brand guide?

Ive seen all kinds of brand guides, from hilariously terrible to awe-inspiring. When done well, a brand guide helps to create consistency in internal and external communications and saves people tons of time asking and answering questions.