Web, App, Product Development

Brand Strategy, Digital Design, Web, App, Product Development

Rethink and redesign your e-mail newsletter, ideas to get you started

Here at LimeRed Studio, we love food and we love eating out and trying new things! But what interests us even more is finding inspiration for our design work with nonprofits. So while we think about and savor new foods, we also think about peoples behaviors and what motivates them to choose to engage or interact and how it is influenced by the presentation of information and visual elements.

Digital Strategy, Web, App, Product Development

CMS overview What we use and why

There are a number of Content Management Systems (CMS) out there. We tend to use three of the larger CMSs, ExpressionEngine, WordPress, and Drupal. Each has advantages and disadvantages, and each works best for certain types of sites. Occasionally there is need for a custom CMS, which always come with their own benefits and drawbacks. In the end, its all about what your sites goals are, who will be maintaining the site, and what kind of functions the site needs.

Web, App, Product Development

Raster vs. Vector: Now with Resolutions and Colors!

While working on an upcoming series of blog posts explaining the programs in Adobe Creative Suite, we realized that one of the most important things our readers need to know about working with graphics is the difference between pixel (or raster), and vector (or line art) graphics and how to know when to use each. They also need to know about image resolution, and the different color models for print and web use.

Digital Strategy, Web, App, Product Development

Three things to look at in your web analytics before redesigning your website

Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update.

Branding, Digital Design, Web, App, Product Development

How to make working with images less horrible Part 2: Easy image editing for PCs and Macs

So now that weve gone over how to choose image file types and resolutions, lets talk about how we actually edit those images (without the expensive software) so that we can use them on a website. For this article, Im going to avoid talking about Photoshop. Photoshop is great software we use it every day it’s professional and it’s expensive. We’re discussing consumer-level editing (and pricing) for those of you out there that just need something quick and dirty to get the job done.

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