4 Reasons to Consider Rethinking Your Brand
You’re thinking about whether or not you and your business or organization needs to invest in developing your brand. Here […]
Digital Strategy
Do It Better: Design for Social Impact
A year ago, I began my UX/UI design bootcamp at Designation. On our first day, our community director gathered all
LimeRed Archives: When the Business Demands Change: The Agile Method vs Agility
What happens when you need to re-invent quickly and you love process? Here’s how we did that twice in the last month.
LimeRed Archives: Discovery Process – 23 Questions to ask when starting a web redesign project
Originally published April, 2013 Most people want to jump in and start designing a website when they think: Hey, we
Silicon Valley has a UX Problem
Warning: This contains major spoilers if you arent caught up with HBOs Silicon Valley. Ive waited two weeks: I hope
Stop telling me where to click
Sometime near the beginning of links on the internet, people decided that click here was a good way to get people to click there. If I had to guess, the reason for this is probably that at the beginning of the internet people didnt know what links were, so you had to explicitly tell them to click here. The good news is that now its 20 years later, and people know what to do when they see links. Here are some reasons you should change your click here ways…
Three neat things we learned about first-time website visitors
Weve done a lot of user interviews for the various sites weve made. Yes, every user is different and every site is different, but were seeing common themes in user behavior, especially when someone first visits a site. Usually they are looking for something specific, or they are making comparisons with other sites so you’ve got to act fast and communicate your message fast!
Looking to Redesign Your Website? Dive Into This
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why?
CMS overview What we use and why
There are a number of Content Management Systems (CMS) out there. We tend to use three of the larger CMSs, ExpressionEngine, WordPress, and Drupal. Each has advantages and disadvantages, and each works best for certain types of sites. Occasionally there is need for a custom CMS, which always come with their own benefits and drawbacks. In the end, its all about what your sites goals are, who will be maintaining the site, and what kind of functions the site needs.
Three things to look at in your web analytics before redesigning your website
Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update.