Four must-have conditions for a successful branding project
More than research, more than project management, more than Adobe software, we’ve narrowed down four things that have to be in place for a successful
Category: Branding
Fewer revisions? That’s a “hell yes,” so we made RediSets.
Over nearly two decades of building brands at LimeRed, we’ve seen everything from getting it right on the first try to crashing and burning and
Winners and Finalists of our Super Awesome 2020 Branding Giveaway
We want to first thank everyone who participated in this year’s Super Awesome 2020 Branding Giveaway. All of our entries were indeed super awesome, so
Meet Felix, a Design Expert from El Salvador
We are delighted to welcome our 2017 fellow from the Young Leaders of the Americas Initiative, Felix Castellanos. Felix is an El Salvador native and
Branding exercises: I changed my mind and I’m giving them away
Our last post on branding (how much should you give away) struck a nerve with folks. It seemed like a lot of people can relate
Letting Go of Creative Ego or: How I Learned to Stop Worrying and Ask for Feedback
With designers at places like Facebook and inVision revealing that they suffer from imposter syndrome, it seems like were entering a new era of openness
3 Ways to make web content creation easier
Content is the thing we and most design firms who dont have a writer on staff struggle with most often. Its the piece of the process that completely destroys a timeline and creeps the scope. Here are a few ways to make the process less horrible.
Trendspotting: The one where I talk about Skeuomorphism & Flat Design
Skeuomorphism intends to solve a problem common to designers and developers: How do you design software experiences that users can learn quickly and use easily? The skeuoporphism answer is to make the software seem inherently easy to use by making graphic elements look like things users are already familiar with.
For example: If youre making an online notebook, you might design it to look like a stack of papers bound together by a spiral ring. Youre assuming that users will understand that the pages are part of a system and it is possible flip them.
Some designers really hate this approach and some love it. It made a lot of sense to make an online calendar look like a desk calendar when it was a new technology, but not so much anymore.
Is it a trend, or is it a movement?
I’m a designerand I’m always exploring the world around me. I collect beautiful and interesting things and try to use them later. Most of the time the pretty things become the popular things – like the chevron craze thats happening right now. But sometimes, really ugly things become popular, so I try to find the good in them and learn how to use them in the best way. This combination of exploring and open-mindedness is great for learning, but it also makes it pretty easy to get caught up in trends.
Flat Web Design? Finally!
I dont do a lot of graphic design anymore, but I still spend a lot of time designing solutions to user experience issues. These problems can range from what messaging and callouts should go on each page, to how the sites navigation is organized, or even on occasion deciding what UI elements will work best. My design passion is problem solving. I never really cared much for the fluff of deciding on fonts and colors. This is why I love flat design; Its what Ive been doing all along!
Graphic design for n00bz: With great power comes great responsibility
Its no secret that we at LimeRed are passionate about good design. Its what we do. Or, well, its what they do. I, Sam, am just the marketing communications intern. While I know blogging and twitter and branding and whatnot, all I knew about design when I started here was Helvetica Good; Comic Sans Bad.
If I were alive in the 1970s, Im pretty sure ITC would have been my H&J.
I want to start this post by apologizing for my ignorance as as related to my age in certain areas. I spent the earlier part of my formative years in a town whose mind is about as far removed design as can be, and any exposure I’ve gained in the area has been either self-taught, or through the mentorship of co-workers. Naturally this leaves holes in ones education. A hole in mine: the typefaces of ITC.
