Branding, Web, App, Product Development

Trendspotting: The one where I talk about Skeuomorphism & Flat Design

Skeuomorphism intends to solve a problem common to designers and developers: How do you design software experiences that users can learn quickly and use easily? The skeuoporphism answer is to make the software seem inherently easy to use by making graphic elements look like things users are already familiar with.

For example: If youre making an online notebook, you might design it to look like a stack of papers bound together by a spiral ring. Youre assuming that users will understand that the pages are part of a system and it is possible flip them.
Some designers really hate this approach and some love it. It made a lot of sense to make an online calendar look like a desk calendar when it was a new technology, but not so much anymore.

Brand Strategy, Branding, Mission, Web, App, Product Development

Is it a trend, or is it a movement?

I’m a designerand I’m always exploring the world around me. I collect beautiful and interesting things and try to use them later. Most of the time the pretty things become the popular things – like the chevron craze thats happening right now. But sometimes, really ugly things become popular, so I try to find the good in them and learn how to use them in the best way. This combination of exploring and open-mindedness is great for learning, but it also makes it pretty easy to get caught up in trends.

Branding, Digital Design

Flat Web Design? Finally!

I dont do a lot of graphic design anymore, but I still spend a lot of time designing solutions to user experience issues. These problems can range from what messaging and callouts should go on each page, to how the sites navigation is organized, or even on occasion deciding what UI elements will work best. My design passion is problem solving. I never really cared much for the fluff of deciding on fonts and colors. This is why I love flat design; Its what Ive been doing all along!


If I were alive in the 1970s, Im pretty sure ITC would have been my H&J.

I want to start this post by apologizing for my ignorance as as related to my age in certain areas. I spent the earlier part of my formative years in a town whose mind is about as far removed design as can be, and any exposure I’ve gained in the area has been either self-taught, or through the mentorship of co-workers. Naturally this leaves holes in ones education. A hole in mine: the typefaces of ITC.

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