Tag: standards

Sure Shot: Because You Cant, You Wont, You Dont Stop (Optimizing Images For The Responsive Web)

Imagery can make or break a website. As a design firm, a big part of our job is to be smart about using imagery to support our clients communication goals. We aim to create page layouts that create a strong visual impression upon first load. But the web is a constellation of various screen sizes; balancing imagery and text across all viewports is one of the primary challenges of designing for the responsive web.

Graphic design for n00bz: With great power comes great responsibility

Its no secret that we at LimeRed are passionate about good design. Its what we do. Or, well, its what they do. I, Sam, am just the marketing communications intern. While I know blogging and twitter and branding and whatnot, all I knew about design when I started here was Helvetica Good; Comic Sans Bad.

Responsive Design – the Good, the Bad, and the Absolutely Spectacular

If you havent heard of Responsive Design yet, you probably will soon. Responsive Design is a way of building websites that can be viewed on multiple devices of varying screen sizes. The number of people surfing the web on mobile devices has skyrocketed over the past couple years Im not exaggerating.

Raster vs. Vector: Now with Resolutions and Colors!

While working on an upcoming series of blog posts explaining the programs in Adobe Creative Suite, we realized that one of the most important things our readers need to know about working with graphics is the difference between pixel (or raster), and vector (or line art) graphics and how to know when to use each. They also need to know about image resolution, and the different color models for print and web use.

How to make working with images less horrible Part 2: Easy image editing for PCs and Macs

So now that weve gone over how to choose image file types and resolutions, lets talk about how we actually edit those images (without the expensive software) so that we can use them on a website. For this article, Im going to avoid talking about Photoshop. Photoshop is great software we use it every day it’s professional and it’s expensive. We’re discussing consumer-level editing (and pricing) for those of you out there that just need something quick and dirty to get the job done.

How to make working with images less horrible Part 1: File types and resolution

We build websites that are easy to manage and update. Those updates almost always include adding, editing and moving around images. We have nifty ways of creating websites where it doesnt matter what size image you upload, it will always be right. However, we know that working with images can be a pain in the you-know-what, especially with all the different file types and resolutions, and even more difficult when you dont have fancy photo editing software. Well, fear not, were here to help!

New Facebook cover and promo rules with the new timeline format

Two of our clients are running promos right now and wanted to promote them (of couse) on Facebook. I’m sure you’ve seen the new timeline format by now everything is moving to that format at the end of the month. We used to be able to point people to like the page, or use a promo in the profile image, but no more!

Why we write user guides

In 1999, I bought a manual transmission car without ever driving one before. It was small, black, shiny, had a spoiler and I was sure I looked great in it. The salesperson showed me how to drive it in the dealership parking lot and somehow I made it home. The next day I drove it from Des Moines, IA to Chicago, IL.