I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it’s easy to get floored by a new piece of information suddenly, you’re doing Twitter wrong! You’re on an outdated platform! You’re supposed to be posting twice as much as you are! Back away, don’t touch it!
You and your organization get it… You need to be on social media.
But how do you protect your organizations brand and voice and also get a whole bunch of people in your organization using social media? How do people know what is and isnt acceptable to post? How does the brand voice stay unified? What happens when someone gets too rowdy who isnt part of the org?
You need a social media policy.
Two of our clients are running promos right now and wanted to promote them (of couse) on Facebook. I’m sure you’ve seen the new timeline format by now everything is moving to that format at the end of the month. We used to be able to point people to like the page, or use a promo in the profile image, but no more!
