Four must-have conditions for a successful branding project
More than research, more than project management, more than Adobe software, we’ve narrowed down four things that have to be […]
process
What goes into a brand guide?
Ive seen all kinds of brand guides, from hilariously terrible to awe-inspiring. When done well, a brand guide helps to create consistency in internal and external communications and saves people tons of time asking and answering questions.
Revealing the thought behind the brand: How much is too much?
Last week we had another L.A.B. session in which we dove deeply into our own brand. Who are we? Why do we exist? What were our first impressions of the company and how have they changed since weve been here? It was especially valuable since we had people who had been here just a few days and others for many years. Neat, right?
Letting Go of Creative Ego or: How I Learned to Stop Worrying and Ask for Feedback
With designers at places like Facebook and inVision revealing that they suffer from imposter syndrome, it seems like were entering
LimeRed Archives: Discovery Process – 23 Questions to ask when starting a web redesign project
Originally published April, 2013 Most people want to jump in and start designing a website when they think: Hey, we
3 Ways to keep your web project on track
Every project we do looks great, but lets be realistic: some of them have hiccups along the way to being great. Here are the top three reason why web projects go wrong and how to keep that from happening.
Games for Designers & Non-Designers: Context, Ritual, & Play for Design Thinking
We lead diverse teams through collaborative design processes to solve problems. As facilitators of design sprints, we adopt methods and
Three things to look at in your web analytics before redesigning your website
Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update.
CMS overview What we use and why
There are a number of Content Management Systems (CMS) out there. We tend to use three of the larger CMSs, ExpressionEngine, WordPress, and Drupal. Each has advantages and disadvantages, and each works best for certain types of sites. Occasionally there is need for a custom CMS, which always come with their own benefits and drawbacks. In the end, its all about what your sites goals are, who will be maintaining the site, and what kind of functions the site needs.
Looking to Redesign Your Website? Dive Into This
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why?