Tag: planning

How to make working with images less horrible Part 1: File types and resolution

We build websites that are easy to manage and update. Those updates almost always include adding, editing and moving around images. We have nifty ways of creating websites where it doesnt matter what size image you upload, it will always be right. However, we know that working with images can be a pain in the you-know-what, especially with all the different file types and resolutions, and even more difficult when you dont have fancy photo editing software. Well, fear not, were here to help!

Its a Long(er) Story: Long-Form Content

As a member of the last generation to be born without the Internet, I definitely used to be better at reading. I’d routinely rocket through a few books a week in high school and college, so imagine my surprise when I received a free subscription to The Atlantic (for donating to WBEZ, because I am a clich??), and found reading a long-form articlechallenging. I realized it’s been awhile since I read anything that required me to commit to it.

And it felt amazing.

Three neat things we learned about first-time website visitors

Weve done a lot of user interviews for the various sites weve made. Yes, every user is different and every site is different, but were seeing common themes in user behavior, especially when someone first visits a site. Usually they are looking for something specific, or they are making comparisons with other sites so you’ve got to act fast and communicate your message fast!

Avoiding spam filters when sending out email newsletters

We know first hand just how much time and effort goes into creating great email newsletters. We do it for clients and ourselves. When you put in all the effort of writing, designing and coding an email blast, the last thing you want is for your message to be delivered straight to your readers spam box. There are a few basic steps you can take to help you get to the inbox instead.

What makes a good story

Our brains love stories, and luckily, the Internet is full of them. Hardly a day goes by that one of my friends doesn’t post something heartwarming and awe-inspiring from Upworthy or some other positive news site.

Is it a trend, or is it a movement?

I’m a designerand I’m always exploring the world around me. I collect beautiful and interesting things and try to use them later. Most of the time the pretty things become the popular things – like the chevron craze thats happening right now. But sometimes, really ugly things become popular, so I try to find the good in them and learn how to use them in the best way. This combination of exploring and open-mindedness is great for learning, but it also makes it pretty easy to get caught up in trends.

Taking donations online: Making your website do the work for you

If youre a nonprofit organization, you probably already take donations on your website. There are so many payment receiving options: GiftTool, PayPal, Authorize.net, its barely even worth going through them all. Just make sure you arent being charged a fortune per transaction!

Social Media: Youre not doing it wrong

I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it’s easy to get floored by a new piece of information suddenly, you’re doing Twitter wrong! You’re on an outdated platform! You’re supposed to be posting twice as much as you are! Back away, don’t touch it!

Stop telling me where to click

Sometime near the beginning of links on the internet, people decided that click here was a good way to get people to click there. If I had to guess, the reason for this is probably that at the beginning of the internet people didnt know what links were, so you had to explicitly tell them to click here. The good news is that now its 20 years later, and people know what to do when they see links. Here are some reasons you should change your click here ways…

Web type: You can do better

In the past the idea of good typography on a website just meant knowing how to adjust the line-height. You could only really rely on what fonts your visitors had installed on their computer, which meant you could choose from the basics: Arial, Georgia, Times New Roman, Lucida, Tahoma, Verdana, Courier.

3 Ways to keep your web project on track

Every project we do looks great, but lets be realistic: some of them have hiccups along the way to being great. Here are the top three reason why web projects go wrong and how to keep that from happening.