7 Skills of an Effective Communicator
I was on a panel recently with other Nonprofit Communicators addressing the question, How do we prepare the next generation of nonprofit communicators in the new digital age?
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Why we write user guides
In 1999, I bought a manual transmission car without ever driving one before. It was small, black, shiny, had a spoiler and I was sure I looked great in it. The salesperson showed me how to drive it in the dealership parking lot and somehow I made it home. The next day I drove it from Des Moines, IA to Chicago, IL.
Taking donations online: Making your website do the work for you
If youre a nonprofit organization, you probably already take donations on your website. There are so many payment receiving options: GiftTool, PayPal, Authorize.net, its barely even worth going through them all. Just make sure you arent being charged a fortune per transaction!
The Loud, the Critical and the Hoarders: Types of users in online communities
We were recently tasked with developing a highly custom online forum. It would be a place where people would spontaneously create content and commentary about articles elsewhere on the site. Our would supply big topic buckets and the audience would fill them. Our client also wanted to include a low paywall for anyone wanting to comment or create.
Rethink and redesign your e-mail newsletter, ideas to get you started
Here at LimeRed Studio, we love food and we love eating out and trying new things! But what interests us even more is finding inspiration for our design work with nonprofits. So while we think about and savor new foods, we also think about peoples behaviors and what motivates them to choose to engage or interact and how it is influenced by the presentation of information and visual elements.
Donate ButtonsRoundup
We work with a lot of nonprofit and education clients, and one of the biggest questions we always face is, “What should we do with the donate button?” It’s a tricky business asking the public for money. The organization generally wants and needs people to donate, but how can we appeal to the public without seeming entirely desperate? Well, let’s see how the big guys do it, and decide if what they’re doing is effective.
Looking to Redesign Your Website? Dive Into This
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why?
Discovery Process: 23 Questions to ask when starting a web redesign project
Most people want to jump in and start designing a website when they think: Hey, we need a new website. That is really the fastest way to make sure you are going to burn up all of your time, bust your budget and burn out. (I honestly didnt plan for all of those to start with B.)
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3 Steps to writing a great RFP
We get A LOT of RFPs for web design and development work. Most of them are terrible. Here are three super easy steps to making sure your RFP is great.
Is your website driving donations? A three-point test
With budgets spread thin across your organization, you may not have a lot of financial resources to dedicate to web design or online marketing. Whether you have the budget for a marketing department or you alone make up the marketing arm of your organization, there are some simple changes you can make to your website to ensure its fulfilling one of its most important goals: driving donations.