I was trying to think of a good newsletter exampleit was a surprisingly tricky. I get a fair number of newsletters, but some of them are…bad. They’re unclear in purpose, they’re so poorly designed my eyes hurt, or they tell me about things I don’t care about and sound like they’re written by robots. But then I realized I get a great newsletter every week: The Sweet Pea.
Here at LimeRed Studio, we love food and we love eating out and trying new things! But what interests us even more is finding inspiration for our design work with nonprofits. So while we think about and savor new foods, we also think about peoples behaviors and what motivates them to choose to engage or interact and how it is influenced by the presentation of information and visual elements.