Imagery can make or break a website. As a design firm, a big part of our job is to be smart about using imagery to support our clients communication goals. We aim to create page layouts that create a strong visual impression upon first load. But the web is a constellation of various screen sizes; balancing imagery and text across all viewports is one of the primary challenges of designing for the responsive web.
While working on an upcoming series of blog posts explaining the programs in Adobe Creative Suite, we realized that one of the most important things our readers need to know about working with graphics is the difference between pixel (or raster), and vector (or line art) graphics and how to know when to use each. They also need to know about image resolution, and the different color models for print and web use.
New to Adobe Illustrator CS6? We love this new feature: The Pattern Tool! You can make gorgeous patterns and save yourself a load of money on stock illustration. Here’s a step-by-step guide on how to do use this great new tool.
So now that weve gone over how to choose image file types and resolutions, lets talk about how we actually edit those images (without the expensive software) so that we can use them on a website. For this article, Im going to avoid talking about Photoshop. Photoshop is great software we use it every day it’s professional and it’s expensive. We’re discussing consumer-level editing (and pricing) for those of you out there that just need something quick and dirty to get the job done.
We build websites that are easy to manage and update. Those updates almost always include adding, editing and moving around images. We have nifty ways of creating websites where it doesnt matter what size image you upload, it will always be right. However, we know that working with images can be a pain in the you-know-what, especially with all the different file types and resolutions, and even more difficult when you dont have fancy photo editing software. Well, fear not, were here to help!
In the past the idea of good typography on a website just meant knowing how to adjust the line-height. You could only really rely on what fonts your visitors had installed on their computer, which meant you could choose from the basics: Arial, Georgia, Times New Roman, Lucida, Tahoma, Verdana, Courier.
Two of our clients are running promos right now and wanted to promote them (of couse) on Facebook. I’m sure you’ve seen the new timeline format by now everything is moving to that format at the end of the month. We used to be able to point people to like the page, or use a promo in the profile image, but no more!