goal setting

Brand Strategy, Mission

Translating goals into plans: Two steps forward, one step back

Guys, we got a little ahead of ourselves already in our self examination in our consulting practice, L.A.B. When we first took a look under the hood of the business at Lime Red, it was clear that we had solid goals and metrics for the year. But what wasnt clear was how do we go about aligning them so we know where to begin, what tasks are required, who owns them and, and how to execute. More importantly, how would we apply our social impact principles as an agile business?

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