



How do you name a building? Or an idea?
How we developed a name for the Steve & Jamie Chen Center for Innovation & Inquiry at the Illinois Mathematics and Science Academy in Aurora, Illinois
How we developed a name for the Steve & Jamie Chen Center for Innovation & Inquiry at the Illinois Mathematics and Science Academy in Aurora, Illinois
We get asked this question all the time: How do you get stakeholders to agree during a project? Its a good one. A really good one. It might be the the most important question to ask when youre trying to do something new.
In 10 years of doing design for a huge range of clients, weve fallen on our faces more than once. Every time we do, we figure out what went wrong and never do it again. Here are five ways we make sure projects keep moving.
We get A LOT of RFPs for web design and development work. Most of them are terrible. Here are three super easy steps to making sure your RFP is great.
Most people want to jump in and start designing a website when they think: Hey, we need a new website. That is really the fastest way to make sure you are going to burn up all of your time, bust your budget and burn out. (I honestly didnt plan for all of those to start with B.)
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why?
Here at LimeRed Studio, we love food and we love eating out and trying new things! But what interests us even more is finding inspiration for our design work with nonprofits. So while we think about and savor new foods, we also think about peoples behaviors and what motivates them to choose to engage or interact and how it is influenced by the presentation of information and visual elements.
We were recently tasked with developing a highly custom online forum. It would be a place where people would spontaneously create content and commentary about articles elsewhere on the site. Our would supply big topic buckets and the audience would fill them. Our client also wanted to include a low paywall for anyone wanting to comment or create.
In 1999, I bought a manual transmission car without ever driving one before. It was small, black, shiny, had a spoiler and I was sure I looked great in it. The salesperson showed me how to drive it in the dealership parking lot and somehow I made it home. The next day I drove it from Des Moines, IA to Chicago, IL.