The world is seeking new, better, more socially conscious brands and business practices.

We’ve developed these social impact resources: books and courses to help you along your way to creating social impact.

brand strategy workshops

“I have just completed two workshops with Emily, Demetrio, and LimeRed and could hardly wait to write this recommendation. I have been through many a branding session but nothing like this. It was fun, engaging, easy and best of all brilliant. The outputs in a stunningly short time frame were accurate and head-turning. I can hardly wait to apply the work. I HIGHLY recommend Emily and her company. Her energy and expertise are refreshing and appreciated. I hope everyone gets an opportunity to work with her and her company. Thank you, Emily and LimeRed!”

— Lisa Arie
Co-Founder, Vista Caballo

Virtual Brand Strategy Workshops

There’s no better time to take another look at your brand than in times of change, challenge, and growth. We’re offering our workshops as virtual sessions and at a lower-than-ever ongoing cost to help as many changemakers as we can.


These team sessions are interactive through our virtual whiteboard platform, and facilitated by Demetrio or Emily, depending on which session you choose. You’ll have access to your whiteboard for 10 days after your session to document your insights and use as a reference. You get all of the insight and don’t have to go anywhere. It’s a win-win!


1. Brand Foundations

Align on what you stand for, why people care, how you operate, and your brand personality.


2. Digital Strategy Alignment

Break barriers and unify your team to grow with intention.


3. Audience Strategy

Understand how your audiences relate, where to start, and how to find the right people to propel your business.


4. Creative Direction

Unify your visual presence with design direction and standards to break through the visual noise and be more consistent.


5. Targeted Messaging

Create audience-specific messaging that inspires and engages.

Super Awesome Annual Giveaway

Every year we run a giveaway for people making real change. In 2019 we gave away brand to TWO amazing organizations! Check back here to see what’s in store for 2020 — like this election, there’s just no telling what will happen.

branding for changemakers

Get Our Book: Branding for Changemakers

The LimeRed team has developed a quick guide to steer social innovators through their branding journey. We map out the brand components which are most important and provide tips for designing a brand while keeping purpose and mission top of mind. We’ll also show innovators how to leverage branding to solve common business problems.


As a business owner or entrepreneur, you’ve no doubt had the importance of developing a strong brand beaten into your brain. You might think: I love my logo — am I done? Answer: No. As someone operating in the social impact space, the stakes are even higher than someone looking to make a quick dollar. Branding is an essential factor to communicating your purpose and powering your mission. The time you dedicate to crafting your brand should be intentional.

brand guidelines

Newsletter Signup Plus FREE book, Identity to Impact: New Brand Guideline Standards for Social Impact Entrepreneurs

In our newsletter we announce giveaways, events, ways to learn more about B Corps, Nonprofit Draft day, workshops, and other news about people challenging the status quo! You’ll love it.

Subscribe to Our Podcast: HumanSense

A podcast that explores how we use our innate and unique perception to challenge the status quo and explore possibilities.

We capture stories from everyday individuals who were driven by their instinct and intuition to reinvent realities, solve challenges, and create something new. All with the purpose of building meaning, inciting change, or making things better.

Defy Convention: Feedback

Defy Convention: Feedback is a year-long event series for big thinkers, risk takers, and status quo challengers. These gatherings occur once a month with each event featuring a unique industry. No matter where you are on your professional path, this is an opportunity to build connections, exchange insight, and get inspired with likeminded people.



  • Two convention-challenging brands from an industry present a business idea or current challenge.
  • A panel of experts to give constructive feedback.
  • 40-60 audience members to ask questions, find resources, and network with other professionals.

$20 per person


JANUARY 15 Cannabis 


MARCH 18 Health

APRIL 15 Environmental

MAY 20 Beauty

JUNE 17 Cannabis

JULY 15  Cleaning

AUGUST 19 Wellness


OCTOBER 21 Social Justice

NOVEMBER 11 Arts & Culture