IMSA chose the name IN2, a highly conceptual name that derives from multiple sources — business, educational, and creative foci at IMSA.
It projects and encourages the concepts of both innovation and inquiry. It represents the effort to carry ideas forward into practice and proposes the question “What is put ‘into’ the center to make things happen?” — ideas, intuition, exploration, knowledge, experimentation, etc. — everything from the practical to the unbelievable.
It is short, memorable and easy to say. It leaves questions unanswered, and pushes one to quietly ask what is possible without having to explain too much or leave things stale and commonplace.
The three lines composing the graphic “2” represent different journeys students embark upon over their time at IMSA-innovative practices, inquisitive learning, and problem-solving processes.