Humanizing Communications Policy and Helping People Understand Its Impact on Their Everyday Lives

Benton Institute for Broadband & Society

How do you simplify and effectively communicate the complexity of broadband and society?

Through the years, LimeRed has partnered with the Benton Institute for Broadband & Society — a trusted name and brand identity when it comes to communication policy in the United States. After the passing of its founder Charles Benton in 2015, his daughter Adrianne Furniss took the reins and sought an agency that would help guide the future vision of the institute into its next phase. She chose LimeRed to be this partner in this work.

We’ve worked with Benton’s leaders, staff, and stakeholders to guide not only its brand strategy and design but also its digital strategy. From redesigning the logo to refining their message and position, to designing and developing their website and digital campaign strategies — we’ve worked deeply together to communicate change.

Logo Design

Messaging

Web Design