The Carle Illinois College of Medicine was a new college at the University of Illinois. They were starting from the square one and needed to brand the college, communicate its value, attract qualified and engaged students, get them to apply and then welcome them in an inspirational way. This was no small task. besides, that, there were internal and external stakeholders who needed to get on board to make sure this college succeeded. Carle Illinois engaged with us from the very beginning, to function as an external creative team to plan and execute branding, student and internal print materials, their website, and a student recruitment campaign.
We worked closely with the leadership team and other stakeholders to create a new brand strategy, visual identity, collateral, student recruitment materials, and website.