What was missing from their original intake was this level of sophistication — it seemed childlike. They wanted to make sure that people understood that it isn’t just another program, that all kids can just come in and participate – the level of talent was above and beyond what a lot of other programs in Chicago offer.

We started with taking their original mark, which definitely had more of that organically, hand-crafted feel to it. We took the basis of the shape of their logo and we refined it. We cleaned up the lines and we made it a little more sleek and sophisticated.

We added this really fun slab serif typeface that is thin and gave a more youthful look on this site. We also replaced everything that was white with black to make the other colors more rich and dramatic. We also added little touches of cyans and electric blues to give it a bit more youthful energy.

We love our new logo, and we were very impressed with LimeRed’s structured, thoughtful approach to the work process.

– Andrew Biliter, Artistic Director, Mudlark Theater