The Alliance for the Great Lakes was seeking to refine and communicate its mission to reach wider and different audiences. Specifically, they wanted to grow their list of supporters from their base to a younger, more diverse and engaged demographic.
Together, we helped the Alliance understand where to find them, engage them, and speak with authenticity in a way that aligns with their long-term strategy. So instead of firing off one-off campaigns, we worked towards a larger strategy to attract and retain new voices for years to come.