What makes a good story

Our brains love stories, and luckily, the Internet is full of them. Hardly a day goes by that one of my friends doesn’t post something heartwarming and awe-inspiring from Upworthy or some other positive news site.

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Its a Long(er) Story: Long-Form Content

As a member of the last generation to be born without the Internet, I definitely used to be better at reading. I’d routinely rocket through a few books a week in high school and college, so imagine my surprise when I received a free subscription to The Atlantic (for donating to WBEZ, because I am a clich??), and found reading a long-form articlechallenging. I realized it’s been awhile since I read anything that required me to commit to it.

And it felt amazing.

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Go, Team Storytelling!

Since humans are fascinating, there are probably good stories happening all over your business or organization. It’s just a matter of collecting them.

Story collecting works best as a team effort. No matter how great you are at storytelling, chances are you are not involved of every facet of your organization and every client or customer interaction. The more perspectives you include, the deeper and broader your storytelling will be. Here are some tips for facilitating storytelling with your team.

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Anatomy of a Good Newsletter: Dissecting The Sweet Pea

I was trying to think of a good newsletter exampleit was a surprisingly tricky. I get a fair number of newsletters, but some of them are…bad. They’re unclear in purpose, they’re so poorly designed my eyes hurt, or they tell me about things I don’t care about and sound like they’re written by robots. But then I realized I get a great newsletter every week: The Sweet Pea.

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Which Newsletter Does the Job?

The traditional answer for many businesses and nonprofits is a newsletter. It seems like I don’t go more than a couple days without someone inviting me to join their email list, or for something to appear in my mailbox.

While it’s easy to keep doing whatever you’ve traditionally done, mixing up your newsletter game may keep things interesting for your audience, and possibly save you time and money.

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Compelling youth theater requires a compelling website and brand redesign

Mudlark Theaters Artistic Director Andrew Biliter and Executive Director Michael Miro stopped by our Studio one day with a problem: they needed help positioning their organization as something special but had a limited budget. They had previously received pro bono work to conduct some brand discovery and direction but it fell short of solving their problem of how to communicate what makes them most unique.

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The cool kids on Tumblr

Tumblr takes a slower, more leisurely pace than Twitters hyper-immediate microbites of information, and unlike Facebook, you dont have to watch your second cousin and that guy you sort of knew in middle school bicker about Hillary Clinton.

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Whatever happened to Baby Ello?

Like a lot of people, especially people who care about social media, online privacy, and design, I was briefly fascinated by ello.co back in October, 2014. Ello swept through the online world, billed as a Facebook replacement with clean design, no ads and no content gathering.

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Translating goals into plans: Two steps forward, one step back

Guys, we got a little ahead of ourselves already in our self examination in our consulting practice, L.A.B. When we first took a look under the hood of the business at Lime Red, it was clear that we had solid goals and metrics for the year. But what wasnt clear was how do we go about aligning them so we know where to begin, what tasks are required, who owns them and, and how to execute. More importantly, how would we apply our social impact principles as an agile business?

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Sure Shot: Because You Cant, You Wont, You Dont Stop (Optimizing Images For The Responsive Web)

Imagery can make or break a website. As a design firm, a big part of our job is to be smart about using imagery to support our clients communication goals. We aim to create page layouts that create a strong visual impression upon first load. But the web is a constellation of various screen sizes; balancing imagery and text across all viewports is one of the primary challenges of designing for the responsive web.

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