What goes into a brand guide?

Ive seen all kinds of brand guides, from hilariously terrible to awe-inspiring. When done well, a brand guide helps to create consistency in internal and external communications and saves people tons of time asking and answering questions.

Revealing the thought behind the brand: How much is too much?

Last week we had another L.A.B. session in which we dove deeply into our own brand. Who are we? Why do we exist? What were our first impressions of the company and how have they changed since weve been here? It was especially valuable since we had people who had been here just a few days and others for many years. Neat, right?

A Quick Primer On Brand

Picture this: you’re standing in the yogurt aisle at a major grocery store, tasked with choosing one kind to purchase. If you’re not familiar with