Show ME, Dont tell ME: How to make your website resonate with millennials

When the 2012 Millennial Impact Report was published, we werent too surprised. The report vetted much of our own design research that we do here at LimeRed. We were particularly drawn to one specific takeaway from the report though. When millennials were asked about how they prefer to learn about nonprofits across various online channels, websites were the leading choice at 65%.To put this in perspective, the second preferred choice came in at 55%… That choice was Social Media.

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5 Keys to Writing Great Web Copy

Weve seen it all: the good, the bad and the achingly terrible. Writing anything, especially your own copy is one of the hardest things to do for most people. Its the thing that blows our timelines all the time and the thing that seems to scoot down the to-do list again and again. Weve changed how we work a little to get ahead of this, but we see the same issues pop up all the time.

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Year 1 A.N. (After Nonprofit)

Reflecting on my first year at LimeRed there are many things Ive learned that I think would be helpful for nonprofits to know or consider. In most cases you and your nonprofit are probably practicing these things already, and if you are you deserve a high-five!

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The biggest obstacle to professional development

No surprise its time. The Meyer Foundation surveyed nearly 100 executive directors and found that more than three-quarters (76%) of them felt time was more of an obstacle to professional development and personal well-being than money (21%) or mindset (17%).

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The 2013 NTEN Community Survey and how to fix your tech limitations

Have you read the 2013 NTEN Community Survey that came out this month? Nearly 1,500 individuals responded and gave NTEN a better understanding of how technology adoption is moving at nonprofits across the world. Its not the longest annual survey weve come across, but at 31 pages it does take quite a bit of time to process. Want to know what some of the most telling and important findings were, from my perspective, anyway? Read on.

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Rethinking Your Story-based Strategy This Holiday

All the things within our own culture weve learned to accept as true weave together to formulate narratives and beliefs that guide and frame a lot of our values, attitudes and actions. They become stories we choose to believe. They become narratives that shape the fabric of the meaning of our lives.

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5 Tips for navigating internal politics

In 10 years of doing design for a huge range of clients, weve fallen on our faces more than once. Every time we do, we figure out what went wrong and never do it again. Here are five ways we make sure projects keep moving.

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Net Neutrality and what it means for your nonprofit

Net Neutrality started to become a serious issue a few years ago with a complaint against Comcast accusing them of throttling a file sharing service called BitTorrent, meaning they were reducing the amount of bandwidth available to traffic for transferring data. Read more about this issue’s history and what it means for you and your website.

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We survived SXSW and why we still love NTC

Yes, nothing like being back home and in our element after getting kicked in the ass for seven days and nights from city to city to participate in both SXSW and the 14NTC. Here’s a little roundup of both LimeRed Studio’s experiance at SXSW and 14NTC.

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Getting stakeholders to agree on things

We get asked this question all the time: How do you get stakeholders to agree during a project? Its a good one. A really good one. It might be the the most important question to ask when youre trying to do something new.

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Igniting youth tech & design

We here at LimeRed Studio are very fortunate to have the opportunity to collaborate with Youth Service Projects igniTech Program to host two very bright and creative young women to join our team for the summer.

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Advice for business owners pursuing their passion from a bleeding heart veteran

I see a lot of Facebook posts, inspirational word-illustrations and other types of one-thought memes that encourage people to pursue their passion in business. This is for those of you who already have taken the jump and are starting to see the cracks and for those of thinking about starting. Its a noble pursuit and yes, it feels great when you take that first leap, but its going to take a whole lot more than passion to develop a thriving, profitable business that makes an impact. Its going to take confidence, difficult decisions, learning to deal with major failure, and a whole bunch of other stuff. What else?

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Social Media: Youre not doing it wrong

I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it’s easy to get floored by a new piece of information suddenly, you’re doing Twitter wrong! You’re on an outdated platform! You’re supposed to be posting twice as much as you are! Back away, don’t touch it!

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