How Can Conscious Companies Use Design Thinking for Impact & Purpose?

How Can Conscious Companies Use Design Thinking for Impact & Purpose?

With its focus on collaboration, co-creation, and empathy, design thinking and social enterprises are a natural fit.

Design thinking is a popular problem-solving framework that offers potential for organizations to improve their products, processes, and services with practices grounded in innovation. In fact, the Design Management Institute’s annual Design Value Index Study found that design-driven companies consistently outperform the S&P Index by up to 211 percent.

With its focus on collaboration, co-creation, and empathy, design thinking and social enterprises are a natural fit. When coupled with impact measurement tools, like the B Impact Assessment, conscious companies have an arsenal of creative problem-solving tools at their disposal.

So how can conscious companies put this creative approach at the heart of their own operations? In this article, we share how we do this at our own companies, as well as some practical tips for getting started yourself.

Design thinking describes a model for innovation based on human-centered observation, collaboration, and prototyping. It’s not a specific process as much as it is a mindset, used to solve problems via many methods, from simple whiteboard exercises to multi-day design sprints. At its core, however, are several important principles…

CLICK HERE to read the full article for Conscious Company Media, written by Emily Lonigro, founder of LimeRed, and Tim Frick, founder of B Corp Mightybytes.