Category: Digital Strategy

CMS overview What we use and why

There are a number of Content Management Systems (CMS) out there. We tend to use three of the larger CMSs, ExpressionEngine, WordPress, and Drupal. Each has advantages and disadvantages, and each works best for certain types of sites. Occasionally there is need for a custom CMS, which always come with their own benefits and drawbacks. In the end, its all about what your sites goals are, who will be maintaining the site, and what kind of functions the site needs.

Three things to look at in your web analytics before redesigning your website

Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update.

3 Ways to keep your web project on track

Every project we do looks great, but lets be realistic: some of them have hiccups along the way to being great. Here are the top three reason why web projects go wrong and how to keep that from happening.

Avoiding spam filters when sending out email newsletters

We know first hand just how much time and effort goes into creating great email newsletters. We do it for clients and ourselves. When you put in all the effort of writing, designing and coding an email blast, the last thing you want is for your message to be delivered straight to your readers spam box. There are a few basic steps you can take to help you get to the inbox instead.

Whatever happened to Baby Ello?

Like a lot of people, especially people who care about social media, online privacy, and design, I was briefly fascinated by ello.co back in October, 2014. Ello swept through the online world, billed as a Facebook replacement with clean design, no ads and no content gathering.

9 Signs your website is out of date

We’re talking about 9 BIG things in technology, design, content and usability here. These are the biggest issues we see in really old sites. Check your site: how does it fare?

Taking donations online: Making your website do the work for you

If youre a nonprofit organization, you probably already take donations on your website. There are so many payment receiving options: GiftTool, PayPal, Authorize.net, its barely even worth going through them all. Just make sure you arent being charged a fortune per transaction!

Anatomy of a Good Newsletter: Dissecting The Sweet Pea

I was trying to think of a good newsletter exampleit was a surprisingly tricky. I get a fair number of newsletters, but some of them are…bad. They’re unclear in purpose, they’re so poorly designed my eyes hurt, or they tell me about things I don’t care about and sound like they’re written by robots. But then I realized I get a great newsletter every week: The Sweet Pea.

Something to consider when building websites for youth: Headphones

Last week, we collaborated with the Chicago Youth Voices Network (CYVN) to design a number of workshops for the summer. These workshops were designed to incorporate youth and other leaders in the process of developing blueprints for a social network website for active youth across the city of Chicago to promote civic engagement and participation.