Fewer revisions? That’s a “hell yes,” so we made RediSets.
Over nearly two decades of building brands at LimeRed, we’ve seen everything from getting it right on the first try to crashing and burning and
Category: Digital Design
Do It Better: Design for Social Impact
A year ago, I began my UX/UI design bootcamp at Designation. On our first day, our community director gathered all the eager, anxious students and
Meet Felix, a Design Expert from El Salvador
We are delighted to welcome our 2017 fellow from the Young Leaders of the Americas Initiative, Felix Castellanos. Felix is an El Salvador native and
Microinteractions: It’s the little things that make a great experience online
Do you notice those tiny animations and microcontent that make apps come to life? Classic examples include pull-to-refresh or??slide-to-archive in mail apps. They’re not quite
LimeRed Archives: Discovery Process – 23 Questions to ask when starting a web redesign project
Originally published April, 2013 Most people want to jump in and start designing a website when they think: Hey, we need a new website. That
Content Builds >??Content Entry
Let’s stop saying content entry??pls. After listening to Vox Medias take on performance during Ethan Marcotte and Karen McGranes stellar Responsive Web Design podcast, one
Flat Web Design? Finally!
I dont do a lot of graphic design anymore, but I still spend a lot of time designing solutions to user experience issues. These problems can range from what messaging and callouts should go on each page, to how the sites navigation is organized, or even on occasion deciding what UI elements will work best. My design passion is problem solving. I never really cared much for the fluff of deciding on fonts and colors. This is why I love flat design; Its what Ive been doing all along!
Sure Shot: Because You Cant, You Wont, You Dont Stop (Optimizing Images For The Responsive Web)
Imagery can make or break a website. As a design firm, a big part of our job is to be smart about using imagery to support our clients communication goals. We aim to create page layouts that create a strong visual impression upon first load. But the web is a constellation of various screen sizes; balancing imagery and text across all viewports is one of the primary challenges of designing for the responsive web.
Stop telling me where to click
Sometime near the beginning of links on the internet, people decided that click here was a good way to get people to click there. If I had to guess, the reason for this is probably that at the beginning of the internet people didnt know what links were, so you had to explicitly tell them to click here. The good news is that now its 20 years later, and people know what to do when they see links. Here are some reasons you should change your click here ways…
Graphic design for n00bz: With great power comes great responsibility
Its no secret that we at LimeRed are passionate about good design. Its what we do. Or, well, its what they do. I, Sam, am just the marketing communications intern. While I know blogging and twitter and branding and whatnot, all I knew about design when I started here was Helvetica Good; Comic Sans Bad.
Looking to Redesign Your Website? Dive Into This
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why?
Anatomy of a Good Newsletter: Dissecting The Sweet Pea
I was trying to think of a good newsletter exampleit was a surprisingly tricky. I get a fair number of newsletters, but some of them are…bad. They’re unclear in purpose, they’re so poorly designed my eyes hurt, or they tell me about things I don’t care about and sound like they’re written by robots. But then I realized I get a great newsletter every week: The Sweet Pea.
