Brand Strategy

Brand Strategy, Digital Design, Web, App, Product Development

Rethink and redesign your e-mail newsletter, ideas to get you started

Here at LimeRed Studio, we love food and we love eating out and trying new things! But what interests us even more is finding inspiration for our design work with nonprofits. So while we think about and savor new foods, we also think about peoples behaviors and what motivates them to choose to engage or interact and how it is influenced by the presentation of information and visual elements.

Brand Strategy

Social Media: Youre not doing it wrong

I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it’s easy to get floored by a new piece of information suddenly, you’re doing Twitter wrong! You’re on an outdated platform! You’re supposed to be posting twice as much as you are! Back away, don’t touch it!

Brand Strategy, Mission

Translating goals into plans: Two steps forward, one step back

Guys, we got a little ahead of ourselves already in our self examination in our consulting practice, L.A.B. When we first took a look under the hood of the business at Lime Red, it was clear that we had solid goals and metrics for the year. But what wasnt clear was how do we go about aligning them so we know where to begin, what tasks are required, who owns them and, and how to execute. More importantly, how would we apply our social impact principles as an agile business?

Brand Strategy

The cool kids on Tumblr

Tumblr takes a slower, more leisurely pace than Twitters hyper-immediate microbites of information, and unlike Facebook, you dont have to watch your second cousin and that guy you sort of knew in middle school bicker about Hillary Clinton.

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