Here’s How to Be the Change Leader We Need Today
I absolutely love speaking in a room full of people. It’s crazy, I know. That’s in everyone’s top three fears […]
Brand Strategy
If you want to be a successful change-making entrepreneur, do this one thing
My good friend and I were sitting together last week to work on the community were going to build together.
What goes into a brand guide?
Ive seen all kinds of brand guides, from hilariously terrible to awe-inspiring. When done well, a brand guide helps to create consistency in internal and external communications and saves people tons of time asking and answering questions.
Branding exercises: I changed my mind and I’m giving them away
Our last post on branding (how much should you give away) struck a nerve with folks. It seemed like a
Revealing the thought behind the brand: How much is too much?
Last week we had another L.A.B. session in which we dove deeply into our own brand. Who are we? Why do we exist? What were our first impressions of the company and how have they changed since weve been here? It was especially valuable since we had people who had been here just a few days and others for many years. Neat, right?
A Quick Primer On Brand
Picture this: you’re standing in the yogurt aisle at a major grocery store, tasked with choosing one kind to purchase.
Creating an inclusive naming process: Getting a room full of different people to agree on ONE thing
There are a lot of different ways to get to a name. Were not in the business of inventing a
Brand Strategy, Branding, Digital Strategy
3 Ways to make web content creation easier
Content is the thing we and most design firms who dont have a writer on staff struggle with most often. Its the piece of the process that completely destroys a timeline and creeps the scope. Here are a few ways to make the process less horrible.
From Ideation to Validation: Daily Themes to Guide a Weeklong Design Sprint
Were in the business of ideas. Creating good ideas is difficult, finding THE one right idea to a solution is
Answering the Age Old Question of Which Comes First – Messaging or Branding?
Do I have a messaging problem or a branding problem? What’s the difference? Ok, people. Lets settle this once and