VIRTUAL BRAND STRATEGY WORKSHOPS

Create a solid basis for all of your communications and operations.

What is your organization’s reason for existing? What does your business believe in that’s different from everyone else? How do you want to be perceived? In this 2 hour interactive session, we’ll uncover the beliefs and values that set you apart. A strong brand foundation makes your messaging, visuals, operations, and partnerships clear. This session will define your vision and unify your team to maximize your impact.

OBJECTIVES

• Define your reasons for existing in the world and your point of view.
• Create a set of operational values to use in HR, customer relations, and growth.
• Define your brand’s personality in a relatable way.

REQUIREMENTS

• At least 2 participants from your organization.
• Online access through a desktop/laptop web browser virtual whiteboard.
• Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500

Step one for naming a product or organization.

Naming is not just a creative process it’s also a political one. Naming is the most fun and interesting work we do, and it’s also the hardest. How do you get stakeholders with different ideas and perspectives to agree on a name they feel proud of and also works in the market? How do you develop a process that builds consensus and taps into the essence of an identity? How do you name with intention and meaning? 

Naming is difficult work when you want to stand out, tell a story, and be inclusive, so we split this process into two sessions: 1. Naming Foundations and 2. Naming Ideation. When every idea is on the table, making decisions gets harder, so this first workshop is focused on drawing lines around what this name needs to be, say, and do. 

In this interactive session, we explore what makes a name not only good but great. Your team will work together to develop criteria for what this name needs to be, so when it comes time to ideate, we have a starting place. This is all consensus-driven, so your team will work better together. 

OBJECTIVES

• Understand why some names work and others don’t
• Define the process for creative thinking and decision making
• Develop criteria for your name

REQUIREMENTS

• Any size team (or individual) from your organization
• Online access through a desktop/laptop web browser virtual whiteboard
• Access to a phone or computer microphone to participate in the session

This session is led by LimeRed’s Emily Lonigro or Demetrio Cardona-Maguigad — both of whom have led naming processes for centers, programs, companies, and products.

$500

Step two for generating ideas for naming with a creative and intentional approach

This workshop provides creative activities to help your team generate ideas for your name. It is a highly interactive ideation session in which participants work together and separately with new ways of thinking. We will explore metaphor, symbolism, meaning, language, and many other facets of naming to generate options for your name. It is a playful yet critical exploration for naming ideas that you and your organization can take with you for further exploration. We might not get to a final name in this workshop, but will create consensus-driven direction for your name and lots of ideas. This workshop can also be repeated on your own until you focus in on the best ideas for a name. 

We highly recommend that you complete the Naming Foundations Workshop before selecting this workshop.

OBJECTIVES

• Gain a creative direction for your name
• Provide an opportunity for your team members to participate in the naming process
• Generate as many possible name ideas in a guided and structured format

REQUIREMENTS

• Any size team (or individual) from your organization
• Online access through a desktop/laptop web browser virtual  whiteboard
• Access to a phone or computer microphone to participate in the conference

This session is led by LimeRed’s Emily Lonigro or Demetrio Cardona-Maguigad — both of whom have led naming processes for innovation centers, programs, companies, and products.

$500

Break barriers and unify your team to grow with intention. 

How might we break barriers across all our teams and visualize a comprehensive plan to drive growth? In this 2-hour interactive session, you and your team will be guided through a process to map and assess three core strategies that when aligned, create a comprehensive and successful digital strategy. This workshop is intended for team leaders across three functions of your organization: Operations, Online Marketing, and Information Technology. It is designed for organizations and businesses whose teams are siloed and need to break down barriers between people, data, and content. It will prepare your team to plan and execute future strategies and projects.

OBJECTIVES

• Align business, online marketing, and information technology goals and strategies.
• Identify issue areas and intervention opportunities.
• Visualize the big picture and identify project priorities.

REQUIREMENTS:

• At least 3 participants from your organization representing operations, IT, and marketing.
• Online access through a desktop/laptop web browser virtual whiteboard.
• Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Strategy Director, Demetrio Maguigad. Demetrio is a master facilitator, teaches digital strategy at Columbia College Chicago and has been leading design and brand strategy at LimeRed for 7 years.

$500

Understand how your audiences relate, where to start, and how to find the right people to propel your business.

Who are the stakeholders in your business? Who needs to hear your story? What is their relationship to your brand and to one another? In this 2 hour interactive session, you and your team will be guided through a process to map out your current stakeholders. After we clarify the nature of your current audiences, we’ll define other potential audience groups in order to find out who you should target first and the direction you should go from there. You’ll walk away with newfound awareness to guide your future marketing and outreach efforts.

OBJECTIVES

• Define your audiences and how they relate to and influence each other.
• Establish purpose and objectives for each audience group.
• Identify how and why to prioritize audiences.
  

REQUIREMENTS

• At least 2 participants from your organization.
• Online access through a desktop/laptop web browser virtual whiteboard.
• Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Strategy Director, Demetrio Maguigad. Demetrio is a master facilitator, teaches digital strategy at Columbia College Chicago and has been leading design and brand strategy at LimeRed for 7 years.

$500

Unify your visual presence with design direction and standards to break through the visual noise and be more consistent.

What’s the feeling you’re trying to communicate? How can you reflect your brand’s personality visually? What experience do you want to give your audience? In this 2 hour interactive online session, you and your team will nail down your brand’s visual style. We’ll work through 4 aspects of visual branding together to create a cohesive set of guidelines for descriptions, color, and imagery. On your own, you’ll use these principles to audit your current creative work and guide the look of new projects.

OBJECTIVES

• Focus your visual branding & give it new life.
• Create consensus on how you want to be seen in the market.
• Take your creative vision out of your head & write guidelines.
  

REQUIREMENTS

• At least 2 participants from your organization.
• Online access through a desktop/laptop web browser virtual whiteboard.
• Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500

Create audience-specific messaging that inspires and engages.

Having a hard time standing out from the crowd? Nailing down the perfect message isn’t an easy task — especially when you’re working in a crowded, noisy market with nonstop advertising. So how do you start?

This interactive hands-on session walks you through differentiation and messaging systems to build on your big ideas and create connection with your target markets through smart messaging. Teams will together using our messaging framework that we use for organizations and businesses large and small. You’ll leave with messaging you can start using right away.

OBJECTIVES

• Learn how to create messaging for a specific audience segment.
• Workshop your ideas with peers.
• Learn how to craft messaging for future campaigns and ideas.

REQUIREMENTS

• Any size team (or individual) from your organization.
• Online access through a desktop/laptop web browser virtual whiteboard.
• Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500

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