WORKSHOPS ON FIRE

There’s no better time to take another look at your brand than in times of change, challenge, and growth.

We want to help you start 2020 off with the best plan for creating radical impact, so we’ve decided to offer our three foundational workshops at a steep discount and as accessible virtual sessions.

Workshop Pricing per Team:

$650 Nov 2 – 15
$800 Nov 16 – 30
$950 After Nov 30

Create a Solid Foundation for Everything

What is your organization’s reason for existing? What does your business believe in that’s different from everyone else? How do you want to be perceived? If you have some of your brand living in your head and the rest in various Google docs, it’s tough to know where to begin. In this 2 hour interactive session, we’ll uncover the beliefs and values that set you apart. A strong brand foundation makes your messaging, visuals, operations, and partnerships clear. This session will define your vision and unify your team to maximize your impact. 

 

OBJECTIVES

  • Define your reasons for existing in the world and your point of view.
  • Create a set of operational values to use in HR, customer relations, and growth.
  • Define your brand’s personality in a relatable way.

REQUIREMENTS

  • At least 2 participants from your organization
  • Online access through a desktop/laptop web browser virtual whiteboard
  • Access to a phone or computer microphone to participate in the conference 

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

Prioritize Your Marketing & Outreach

Who are the stakeholders in your business? Who needs to hear your story? What is their relationship to your brand and to one another? In this 2 hour interactive session, you and your team will be guided through a process to map out your current stakeholders. After we clarify the nature of your current audiences, we’ll define other potential audience groups in order to find out who you should target first and the direction you should go from there. You’ll walk away with newfound awareness to guide your future marketing and outreach efforts.

 

OBJECTIVES

  • Define your audiences and how they relate to and influence each other.
  • Establish purpose and objectives for each audience group.
  • Identify how and why to prioritize audiences.

 

REQUIREMENTS

  • At least 2 participants from your organization
  • Online access through a desktop/laptop web browser virtual  whiteboard
  • Access to a phone or computer microphone to participate in the conference 

 

This session is led by LimeRed’s Strategy Director, Demetrio Maguigad. Demetrio is a master facilitator, teaches digital strategy at Columbia College Chicago and has been leading design and brand strategy at LimeRed for 7 years.

Unify Your Visual Presence

What’s the feeling you’re trying to communicate? How can you reflect your brand’s personality visually? What experience do you want to give your audience? In this 2 hour interactive online session, you and your team will nail down your brand’s visual style. We’ll work through 4 aspects of visual branding together to create a cohesive set of guidelines for descriptions, color, and imagery. On your own, you’ll use these principles to audit your current creative work and guide the look of new projects.

 

OBJECTIVES

  • Focus your visual branding & give it new life.
  • Create consensus on how you want to be seen in the market.
  • Take your creative vision out of your head & write guidelines.

 

REQUIREMENTS

  • At least 2 participants from your organization.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

brand guidelines

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