VIRTUAL BRAND STRATEGY WORKSHOPS

There’s no better time to take another look at your brand than in times of change, challenge, and growth.

We offer five brand strategy workshops as accessible and affordable virtual sessions to provide great insight to as many changemakers as possible.

One tree Planted
REPLANT TREES

Help Replant Trees in Australia

We are so excited to further our impact as an official business partner of One Tree Planted, an organization dedicated to reforestation.

For every dollar donated, one tree gets planted! Through January 31st, we will be donating 50% of our profits from our Virtual Brand Strategy Workshops to help replant trees lost in the Australia fires. That means, if you book any of our workshops, you’ll plant 250 trees and be part of the One Tree Planted goal to replant 6 million trees in Australia in 2020! Book a workshop with our team, elevate your brand’s impact, plant 250 trees.

After January 31, 2020, we’ll continue to donate 10% of all workshop sales to One Tree Planted.

brand foundations workshop

1. Brand Foundations Workshop

Create a solid basis for all of your communications and operations.

What is your organization’s reason for existing? What does your business believe in that’s different from everyone else? How do you want to be perceived? In this 2 hour interactive session, we’ll uncover the beliefs and values that set you apart. A strong brand foundation makes your messaging, visuals, operations, and partnerships clear. This session will define your vision and unify your team to maximize your impact.

 

OBJECTIVES

  • Define your reasons for existing in the world and your point of view.
  • Create a set of operational values to use in HR, customer relations, and growth.
  • Define your brand’s personality in a relatable way.

REQUIREMENTS

  • At least 2 participants from your organization.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500 per team.

digital strategy workshop

2. Digital Strategy Alignment Workshop

Break barriers and unify your team to grow with intention. 

How might we break barriers across all our teams and visualize a comprehensive plan to drive growth? In this 2-hour interactive session, you and your team will be guided through a process to map and assess three core strategies that when aligned, create a comprehensive and successful digital strategy. This workshop is intended for team leaders across three functions of your organization: Operations, Online Marketing, and Information Technology. It is designed for organizations and businesses whose teams are siloed and need to break down barriers between people, data, and content. It will prepare your team to plan and execute future strategies and projects.

 

OBJECTIVES

  • Align business, online marketing, and information technology goals and strategies.
  • Identify issue areas and intervention opportunities.
  • Visualize the big picture and identify project priorities.

REQUIREMENTS:

  • At least 3 participants from your organization representing operations, IT, and marketing.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Strategy Director, Demetrio Maguigad. Demetrio is a master facilitator, teaches digital strategy at Columbia College Chicago and has been leading design and brand strategy at LimeRed for 7 years.

 

$500 per team.

audience strategy workshop

3. Audience Strategy Workshop

Understand how your audiences relate, where to start, and how to find the right people to propel your business.

Who are the stakeholders in your business? Who needs to hear your story? What is their relationship to your brand and to one another? In this 2 hour interactive session, you and your team will be guided through a process to map out your current stakeholders. After we clarify the nature of your current audiences, we’ll define other potential audience groups in order to find out who you should target first and the direction you should go from there. You’ll walk away with newfound awareness to guide your future marketing and outreach efforts.

 

OBJECTIVES

  • Define your audiences and how they relate to and influence each other.
  • Establish purpose and objectives for each audience group.
  • Identify how and why to prioritize audiences.

REQUIREMENTS

  • At least 2 participants from your organization.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Strategy Director, Demetrio Maguigad. Demetrio is a master facilitator, teaches digital strategy at Columbia College Chicago and has been leading design and brand strategy at LimeRed for 7 years.

$500 per team.

creative direction workshop

4. Creative Direction Workshop

Unify your visual presence with design direction and standards to break through the visual noise and be more consistent.

What’s the feeling you’re trying to communicate? How can you reflect your brand’s personality visually? What experience do you want to give your audience? In this 2 hour interactive online session, you and your team will nail down your brand’s visual style. We’ll work through 4 aspects of visual branding together to create a cohesive set of guidelines for descriptions, color, and imagery. On your own, you’ll use these principles to audit your current creative work and guide the look of new projects.


OBJECTIVES

  • Focus your visual branding & give it new life.
  • Create consensus on how you want to be seen in the market.
  • Take your creative vision out of your head & write guidelines.

REQUIREMENTS

  • At least 2 participants from your organization.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500 per team.

targeted messaging workshop

5. Targeted Messaging Workshop

Create audience-specific messaging that inspires and engages.

Having a hard time standing out from the crowd? Nailing down the perfect message isn’t an easy task especially when you’re working in a crowded, noisy market with nonstop advertising. So how do you start?

 

This interactive hands-on session walks you through differentiation and messaging systems to build on your big ideas and create connection with your target markets through smart messaging. Teams will together using our messaging framework that we use for organizations and businesses large and small. You’ll leave with messaging you can start using right away.


OBJECTIVES

  • Learn how to create messaging for a specific audience segment.
  • Workshop your ideas with peers.
  • Learn how to craft messaging for future campaigns and ideas.

REQUIREMENTS

  • Any size team (or individual) from your organization.
  • Online access through a desktop/laptop web browser virtual whiteboard.
  • Access to a phone or computer microphone to participate in the conference.

This session is led by LimeRed’s Owner, Emily Lonigro. Emily has owned and run LimeRed for 15 years and leads all creative work.

$500 per team.

brand guidelines

Newsletter Signup Plus FREE book, Identity to Impact: New Brand Guideline Standards for Social Impact Entrepreneurs

In our newsletter we announce giveaways, events, ways to learn more about B Corps, Nonprofit Draft day, workshops, and other news about people challenging the status quo! You’ll love it.