Author name: emily

Digital Strategy, Web, App, Product Development

CMS overview What we use and why

There are a number of Content Management Systems (CMS) out there. We tend to use three of the larger CMSs, ExpressionEngine, WordPress, and Drupal. Each has advantages and disadvantages, and each works best for certain types of sites. Occasionally there is need for a custom CMS, which always come with their own benefits and drawbacks. In the end, its all about what your sites goals are, who will be maintaining the site, and what kind of functions the site needs.

Web, App, Product Development

Raster vs. Vector: Now with Resolutions and Colors!

While working on an upcoming series of blog posts explaining the programs in Adobe Creative Suite, we realized that one of the most important things our readers need to know about working with graphics is the difference between pixel (or raster), and vector (or line art) graphics and how to know when to use each. They also need to know about image resolution, and the different color models for print and web use.

Digital Strategy, Web, App, Product Development

Three things to look at in your web analytics before redesigning your website

Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update.

Branding, Digital Design, Web, App, Product Development

How to make working with images less horrible Part 2: Easy image editing for PCs and Macs

So now that weve gone over how to choose image file types and resolutions, lets talk about how we actually edit those images (without the expensive software) so that we can use them on a website. For this article, Im going to avoid talking about Photoshop. Photoshop is great software we use it every day it’s professional and it’s expensive. We’re discussing consumer-level editing (and pricing) for those of you out there that just need something quick and dirty to get the job done.

Branding, Digital Design, Web, App, Product Development

How to make working with images less horrible Part 1: File types and resolution

We build websites that are easy to manage and update. Those updates almost always include adding, editing and moving around images. We have nifty ways of creating websites where it doesnt matter what size image you upload, it will always be right. However, we know that working with images can be a pain in the you-know-what, especially with all the different file types and resolutions, and even more difficult when you dont have fancy photo editing software. Well, fear not, were here to help!

Digital Strategy, Web, App, Product Development

Avoiding spam filters when sending out email newsletters

We know first hand just how much time and effort goes into creating great email newsletters. We do it for clients and ourselves. When you put in all the effort of writing, designing and coding an email blast, the last thing you want is for your message to be delivered straight to your readers spam box. There are a few basic steps you can take to help you get to the inbox instead.

Digital Design, Web, App, Product Development

Web type: You can do better

In the past the idea of good typography on a website just meant knowing how to adjust the line-height. You could only really rely on what fonts your visitors had installed on their computer, which meant you could choose from the basics: Arial, Georgia, Times New Roman, Lucida, Tahoma, Verdana, Courier.

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